Create Better Experiences With Strategic Design
I collaborate with businesses to develop customer experiences that deliver measurable revenue growth.
My approach combines data-driven UX design with strategic performance marketing, both built on a shared foundation – removing barriers so audiences can seamlessly discover and realize value from your business to achieve sustainable, scalable results efficiently.
Build a Unified Brand Ecosystem That Scales With Your Business Growth
Creating visual systems that make your brand instantly recognizable across all touchpoints is a necessary step when establishing and maintaining your place in a market.
Whether launching products or expanding your reach, with centralized design systems, you'll get everything needed to maintain a strong brand identity that builds trust and drives measurable and repeatable results.
Process
My design process continuously flows from discovery and research through strategic planning to creative execution and ongoing monitoring – ensuring solutions evolve with markets, audience needs and ongoing business objectives.
Works
Case Study
Transforming Ministry Operations with Strategic UX/CX Design
A pastor's donation platform suffered from frequent transaction abandonment requiring time-intensive phone follow-ups. Through comprehensive UX auditing and strategic design improvements, we created a streamlined experience that eliminated barriers.
Case Studies
CX, Graphic, Marketing
CX Audit Drives Partnership Growth and Lead Quality While Reducing CAC
I led a series of customer experience (CX) projects designed to holistically address critical challenges in partnership development, customer acquisition, and marketing strategy, beginning with an initial discovery phase that centered on comprehensive market analysis and a thorough competitive landscape review. We conducted an extensive audit to identify existing gaps in the market, establish baseline performance metrics, and understand the positioning and communication approaches of direct competitors, and these early investigations revealed critical insights, including the absence of a cohesive marketing strategy, undefined unique value propositions, and significant opportunities for meaningful market differentiation.
Branding, Web, CX
Branding Refresh and Web Design
During my collaboration with Etoile Web Design, I led initiatives to enhance the product design and customer experience through improved audience understanding and streamlined UI design. By analyzing user needs and challenges project-by-project, we learned more about the customer base, optimized conversion rates and reduced support demands empowering both customers and the support team.
UX, UI, Web
Empowering Canadian Citizens Through Accessible Government Accountability
Working collaboratively with a dedicated team of investigative journalists and volunteer developers, I led the UX/UI design of a citizen-focused transparency platform. The project prioritized usability and accessibility to ensure all Canadians could engage with this critical civic information, regardless of technical expertise or ability.
CX, Web, CRO
Customer Experience and Product Design for Etoile Web Design
During my collaboration with Etoile Web Design, I led initiatives to enhance the product design and customer experience through improved audience understanding and streamlined UI design. By analyzing user needs and challenges project-by-project, we learned more about the customer base, optimized conversion rates and reduced support demands empowering both customers and the support team.